What If Media Group 401(k) match, vesting and fees

Plan year 2024 filingWhat If Media Group, LLC Profit Sharing Plan · Plan 001 · EIN 83-2992724Updated Oct 2026

What What If Media Group's 401(k) plan says about matching contributions

The match terms have not been published from this plan's filing yet.
The plan year 2024 filing reports $876K in employer contributions, about $5,181 per participant. That total includes any match and profit-sharing; it is not a match formula. Plan year 2024 Form 5500 ↗
$93,117
Average account balance
195
Participants (end of year)
$15.7M
Plan assets (end of year)
0.67%
Admin expenses ÷ assets

Plan features

Match, vesting and enrollment details have not been published from this plan's audit report yet. The figures below come from the structured filing.

RecordkeeperPrincipal Life Insurance CompanySchedule C ↗
Independent auditorCrowe LLP (unmodified opinion, limited scope)Schedule H ↗
Plan type and status401(k) · ActiveForm 5500 ↗

How the plan compares

Plan year 2024 medians for 9,213 defined-contribution plans in professional, scientific, and technical services with 100 to 499 participants.

What If Media Group: employer contribution per participant$5,181
Peer median$2,521
What If Media Group: average balance$93,117
Peer median$75,833
What If Media Group: admin expenses ÷ assets0.67%
Peer median0.27%

Admin expenses are the plan's reported administrative expenses divided by its assets; they do not include fund expense ratios.

Plan history

Plan assets went from $7.1M at the end of plan year 2021 to $15.7M at the end of plan year 2024.

$7.1M2021$7.7M2022$11.9M2023$15.7M2024
End-of-year figures from each plan year's Form 5500 filing for the What If Media Group plan.
Plan yearParticipantsAssetsEmployer contributionsPer participantAdmin expense ratioMatch formulaFiling
2024195$15.7M$876K$5,1810.67%Not publishedForm 5500 ↗
2023206$11.9M$817K$4,8050.64%Not publishedForm 5500 ↗
2022198$7.7M$787K$5,0790.61%Not publishedForm 5500 ↗
2021181$7.1M$610K$4,5870.71%Not publishedForm 5500 ↗

Common questions

Does What If Media Group match 401(k) contributions?

The match terms for the What If Media Group, LLC Profit Sharing Plan have not been published from its filing yet. The plan year 2024 filing reports $876K in employer contributions, about $5,181 per participant. That total includes any match and profit-sharing; it is not a match formula.

When is the What If Media Group 401(k) match vested?

The vesting schedule for the What If Media Group, LLC Profit Sharing Plan is not in the data published so far. Your Summary Plan Description states it.

Who manages the What If Media Group 401(k)?

The recordkeeper listed on Schedule C of the plan year 2024 filing is Principal Life Insurance Company. The plan administrator is Sbsf.

I left What If Media Group. How do I find my old 401(k)?

Your account stays in the plan until you move it. Contact the plan administrator (Sbsf, (212) 564-2464) or the recordkeeper, Principal Life Insurance Company. The What If Media Group old 401(k) page lists the contacts from every plan filing. Find an old What If Media Group 401(k)

Data from the public Form 5500 annual reports What If Media Group filed with the U.S. Department of Labor (plan years 2021 and 2022 and 2023 and 2024) and, where noted, the attached independent auditor's report. Plan terms may have changed since the filing; check your current Summary Plan Description. PlanFacts is not affiliated with What If Media Group. Not financial advice. Report a correction · Methodology